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Local Advertising For Your Home Based Business


2008 - Stephen Wright

Many marketers new to work at home business opportunity activities naturally tend to limit their marketing ideas to the Internet. Think again! Just because your business is on the Internet doesn't mean you should limit yourself to online advertising. Search engines and email marketing aren't the only way to drive customer traffic to your website after all.


First of all there is the ever-important business card, which should be kept close at hand at all times, and handed out to everyone you meet. Flyers and newspapers as well as other community media can also help raise awareness of your online business. By adding local advertising methods to your online efforts, you can greatly enhance your chance of success.


Business Cards
Business cards are the first must-have of every business person whether running a work from home online business or offline, big corporation or smallest home-based business. A great many companies offer inexpensive but professional looking business cards in a variety of styles appropriate for any type of occupation.


If you have a good quality printer and a little know-how, you can attempt to print out your own business cards. Both methods cost about the same when you consider card stock and printer ink, so it's really a personal preference which you choose.


If you decide to order your business cards from a professional printing company, you next need to choose whether you will go to a storefront business or order your cards online.


Personally, online is probably less expensive and just as good quality but you will have to wait for the cards to be shipped to you. If you're the impatient type a storefront might be quicker but you will still have to wait for them to print up and if there is any sort of backlog that could take awhile too.


Flyers can be a help in advertising your work at home business if you carefully consider where to place them. If your product is geared towards a certain age group, college students or senior citizens for example, hang your flyers at locations where individuals in that age range tend to frequent such as universities or senior centers.


It is best to get a professional to make the flyers for you since most home printers don't have the capabilities and store bought flyer sheets aren't the greatest.


Choose a style that matches the style of your business, professional, elegant, fun and wacky, whatever your home business mission stands for.


Press Releases
A highly effective and inexpensive advertising method is press releases. You do not have to be a large corporation to be able to utilize press releases. On the contrary, every home based business activity is free to use this marketing strategy.


Simply put, a press release is a short statement you send out to local newspapers and magazines that speaks of your business's mission and the service or product you offer.


Press releases don't cost anything but your time unless you hire someone to write it for you, which can be money well spent if you have little experience with press releases.


Armed with this new set of advertising tools you will be ready to increase your home business opportunities by using local advertising in combination with the typical Internet methods. Truth is, to be competitive you must develop a multitude of methods on and off line.



Stephen Wright is President & CEO of
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