Internet Marketing Ideas for Success
Stephen Wright - 2006
Marketing on the internet today has changed dramatically over the past few years.
Today’s techniques for promoting and selling your ideas, products, services, and promotions on the internet
requires an expanding array of multimedia features and capabilities, much different and advance from days past.
Below is a list of but a few of the techniques and approaches every marketer should consider including in their
efforts to increase website traffic, sales and revenues.
Educational activities – One of the single most important ways to increase your
personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to
others. Even if it is a basic and simple process or procedure, the process of thinking through, writing it out,
developing lesson plans, etc. will be invaluable to you. Once developed, separate the materials into small sections
for delivery and distribution.
There are a number of ways to distribute the materials out to potential clients.
Direct mailings over a period of time, or many successful marketers set the individual segments up into an email
marketing autoresponder program that sends the messages out to a predetermined list of clients and customers over a
predetermined frequency. By far, this is my personal favorite method for delivery of the
With distribution in this method, it gives you the perfect opportunity to include
small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be
amazed at how effective this particular technique is. Not only will it give you expanded knowledge, in those cases
where it was new information which required background research, it will reinforce you knowledge in those areas
that you were already familiar with.
Link Exchange Directories – Though not everyone thinks of it, you should sponsor a
directory website with open invitations for others to include links, banners and promotional advertisements back to
their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page, you gain the
added benefit of having reciprocal links exchanged with others in the process. In effect, free advertising for both
of you, a win-win scenario.
Share Tips, Insider Secrets – A popular feature of many marketers is to share
various tips and insider secrets with your clients or email subscribers on a routine or frequent basis. Some even
offer daily “tidbits” releasing them either through autoresponder programs or an offering located prominently on
their website. This significantly helps clients and potential customers build a trusting and confident relationship
with you. All of which are important ingredients for future sales and revenues.
Publishing eBooks – A very popular and lucrative venue for generating profits and
revenue streams is putting topic materials together in larger format to publish and promote through ebook
promotions. These can offer a full range of multimedia components and capabilities. These can be sold on an
individual sale basis or part of a monthly ongoing “subscription” basis.
Developing, marketing, and selling of materials utilizing internet marketing ideas
and techniques can be fun and profitable. Finding new, creative, and innovative methods for marketing on the
internet requires some effort on our parts. The greater reality is that no single method or approach works
all of the time (or even sometimes!). Being flexible, willing to explore possibilities and new techniques.
Have fun trying different things to see what works best for you and your products, while growing your business and
your profits at the same time.
ABOUT THE AUTHOR:
Stephen Wright is President & CEO of InternetMarketingUSA.com
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