Finding a Niche with Domain Expirations
Copyright: Stephen Wright
As internet marketers, we are continually
looking for was to maximize traffic to our respective websites. The methods we use vary from paid advertising,
pay-per-click opportunities, writing articles, banner and classified ads, etc. Additionally, we follow as
closely as possible the methods to improve our overall search engine optimization criteria. But is that enough?
Often times, "no it is not" is the sad but
simple answer. What other ways then are there? We have a great looking website, doing all the (w)right things,
but they still do not come to your site.
One of the most commonly overlooked
techniques for increasing web traffic is having a website domain name that closely matches our niche market,
while being easy and associated with the market we are trying to get to the top in.
For many, expiring and expired domains are
the answer. According to Google, in excessive of 3 million clicks or url hits to targeted traffic are lost or
receive website not found errors on a daily basis. This common occurrence happens for a number of reasons,
ranging from simple neglect by the owners to abandonment due to poor performance, lost interest, and the list
goes on and on.
To look at some of the traffic information
about these sites, some were never started, while others received respectable traffic, sales and revenue. All of
which have been abandoned.
The opportunity exists to acquire these
sites, single sites or in bulk at a fraction of what it might cost you otherwise. Think of it, being able
to start up a site that already have traffic, reciprocal and one-way links to it, targeted clients, all under
new management – that’s you!
As a secondary activity there is a
lucrative market on the internet (some through eBay) for auctions specializing in resale of domain names (some
expired, some not). When you have a chance, do a search of domain auctions. You will be surprised at what some
of the highly sought after web domains are selling for.
Many are beginning to see these as
investments. And the great part, many of these can be obtained for future use or for resale potential with
merely the cost of registration, which can be very inexpensive ($5-$15 dollar range).
The list of possibilities is endless, with
thousands more expiring each and every day. With a little bit of background research to investigate the
previous use of the website and traffic information where available, you could find yourself with a lucrative
niche with additional revenues before you know it.
ABOUT THE AUTHOR:
Stephen Wright is President
& CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions? Get everything you need to make money online in
"Dotcomology: The Science of Making Money Online". Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html
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