Blogging – A Critical Part of Your Web Business Strategy
© Stephen Wright
The methods by which we use to contact each other, especially in internet marketing activities continue to
undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with
customers – existing or potential new ones, using the telephone, fax machines, direct mail marketing and even
Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is
literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any
Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS
feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email
them and they can get your latest news without having to visit your web site. So how does this all work? A blog is
really a fancy name for a web page that gets updated regularly. It's nothing special.
There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you
to easily update a web page. Far and away the easiest way to start a blog is with a popular blog website. One
example is called blogger.com. However, for keeping in touch with your customers, RSS is the key. RSS stands for
Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to
read it - you don't have to send it to them and neither do they have to come and collect it.
All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are
several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.
Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or
web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have
to do anything other than produce the content.
Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore,
people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.
After a small amount of basic research and reading, you will quickly see, there are numerous advantages to Blogs
and RSS Feeds. One of the biggest reasons is that search engines love them. This is because blogs provide fresh and
new content - precisely the thing that searchers are looking for. Hence the search engines are actively pushing
blogs higher up the search engine ranking.
What this means to internet marketers is that if you don't have a blog for your business, you are potentially
reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search
For all the reasons mentioned above (and many, many more), blogging is essential. Not only does it improve your
web presence, it also means you can keep in touch with clients and prospects more easily.
All the marketing research you can find will tell you that regular contact with your customers is a vital
component in retaining existing clients, as well as gaining new business. Don’t put it off any longer; it is time
to get your blog going---today!
About The Author
Stephen Wright is President & CEO of InternetMarketing.com Get everything you need to make money online in
"Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing,
Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html
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